Reading Why You Need a New Media ‘Ringm

Reading Why You Need a New Media ‘Ringmaster’ in Harvard Business Review. Important piece. http://ow.ly/3bXTT #socialmedia

The Shack, Flack & The Gap: Branding Strategies

Little shout out this morning to the folks at the store formerly known as Radio Shack.

They created a new branding platform re-dubbing themselves The Shack last year. It received a lot of flack at the time but I stumbled across their site yesterday and was pleasantly surprised at the vigor it added to the experience for such an ‘old brand’ with ‘new’ challengers like Best Buy et al.

It appears it’s working as same-store sales are +6.7% thru October, investors are

Podcasting Is The New Radio Sloooowwwwwlllly

New Research in from Edison shows that 23% of all Americans now listen to podcasts: up from 11% in 2006.  Meanwhile traditional radio has declined from 74% to 41%.

I’ve become a rabid fan of podcasts over the last few years as it replaced satellite radio in my car which, in turn, had replaced terrestrial radio.  They’re becoming a great way to reach an affluent business audience as they are perfect for professional development for commuters.  Chris Penn and John Wall recently noted on their successful podcast – Marketing Over Coffee – two things:

1. The average commute time is 18-20 minutes and

Marketing Quote du Jour

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

George was ahead of his time. He would have loved the certainty that comes with internet marketing tools like Google Analytics and Social Media Monitoring.

An Inventive Way For Social Media Listening Using YouTube

Came across an inventive way of Listening for Keyword Insight using YouTube.  Well done.  http://ow.ly/2SNdO

There’s all sorts of ways you can listen to the conversation to get amazing marketing insight for keywords or just overall performance.  I wrote a post on it some time ago that provided 7 Ways You Can Set-Up Your Own Listening Post.

Listening is such a big part of being successful online we used it as the acronym for a bigger six part process to creating successful Social Media that almost a year later works even better:

Listen

Identify

Great and weird home designs including s

Great and weird home designs including secret passageways! Oooooo! http://ow.ly/2OWOD #Fridayfun #design

Which Is Best For Marketing Your Business: Foursquare or Groupon?

Wrote a new post on the Search Engine People’s top blog yesterday that is getting some good debate going called Foursquare’s Loyalty or Groupon’s Trial? It uses the latest available research and close to a year of personal experience as a user to provide businesses with some advice and a perspective on which is better for online marketing and social media marketing plans.

Check it our here: http://bit.ly/9O8P2Z

 

Fast Food Ad Photos vs the Real Thing. T

Fast Food Ad Photos vs the Real Thing. This is great. Oddly even the real shots make me hungry http://ow.ly/2OYrT #liesyoushouldn’tfallfor

Small Biz finding that SocialMedia is wo

Small Biz finding that SocialMedia is working better for growing fans than growing fame. http://ow.ly/2ONfA

University boosts conversion to 11% cont

University boosts conversion to 11% continuous improvement of its #emailmarketing http://ow.ly/2PzjS Love it